There’s an interesting shift happening in the e-commerce world. Japanese companies, traditionally focused on domestic sales, are now rushing to set up shop on Xiaohongshu (Little Red Book), one of China’s most popular social commerce platforms.
AnyMind Group, a major marketing tech company, announced on July 13 that it’s launching full-scale cross-border e-commerce support specifically for Japanese businesses on Xiaohongshu. This is a big deal because Xiaohongshu isn’t just another shopping app — it’s where millions of Chinese consumers discover new products through user reviews, lifestyle content, and influencer recommendations.
What does this mean for you as an international shopper? Simple: more Japanese products are becoming available through Chinese channels, which means you can access them through the same purchasing agent services you already use for Taobao and 1688.
I’ve noticed that a lot of people don’t realize how interconnected Chinese e-commerce has become. A Japanese brand selling on Xiaohongshu ships to domestic Chinese addresses — and from there, a purchasing agent can forward it anywhere in the world. You’re essentially getting access to products that were never meant for international sale.
This is where 360beestbuy comes in handy. Whether you’re buying from a Japanese brand on Xiaohongshu, finding deals on Taobao, or sourcing directly from 1688, the process is the same: send us the link, we buy it, inspect it, and ship it to you. We support all major Chinese platforms, including Goofish for second-hand items.
The cross-border shopping landscape is getting more exciting by the month. More brands, more platforms, and more products are becoming accessible. The only thing standing between you and that hard-to-find item is knowing how to navigate the system — and that’s exactly the kind of thing I’m here to help with.