Why Japanese Brands Are Racing to Sell on China’s Xiaohongshu — and What It Means for International Shoppers

There’s an interesting shift happening in the e-commerce world. Japanese companies, traditionally focused on domestic sales, are now rushing to set up shop on Xiaohongshu (Little Red Book), one of China’s most popular social commerce platforms. AnyMind Group, a major marketing tech company, announced on July 13 that it’s launching full-scale cross-border e-commerce support specifically […]

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